The Connected Decade:
Starting in 2016, we’ve been taking a look at Consumer Demand for Interconnectivity over the Next 10 Years through Assurant's Research & Innovation Project
The Pandemic Kicked Tech Adoption to a New Level.
The COVID-19 pandemic had a major impact on the way consumers interact, especially online. Working, learning and connecting from home became the norm as people around the world spent more time inside their own four walls. Unsurprisingly, that led to the increased adoption of smart products that help us connect to each other. And it turns out that, once consumers adopt a smart product, they have a much more positive outlook on smart technology overall.The increased familiarity with connected technology that was driven by COVID-19 has opened up new market segments that were lagging in adoption pre-pandemic and laid the foundation for consumers to expand into new smart product categories they hadn't considered before. At Assurant, we're using these insights to help you grow your business and connect to consumers around the world.
The 2023 Connected Decade Report
What's Driving Connected Consumer Behaviors?
Assurant's latest research explores U.S. consumer attitudes towards connected devices. There was a 39% increase in device usage last year, where the majority of consumers surveyed (60%) connected at least one new or replacement device to their Wi-Fi for the first time.
But while device usage is on the rise and 5G has been a catalyst for driving smartphone upgrades during the past year, U.S. consumers facing inflation and the global cost of living crisis are cautious in their approach to spending on connected devices this year.