The way consumers interact with connected technology is at an inflection point. Over the next decade, a sea change of global innovation and interoperability across connected devices, cars and homes will redefine the connected landscape. Part of this will be driven by our new focus on working from home, remote learning and connecting to others from a distance. Another part will be driven by technological advancements, like 5G and artificial intelligence, that disrupt consumer buying behavior. How consumers adopt and interact with new technologies will vary from region to region around the world – opening the door for companies like yours to gain new market share in growth markets and monetize new opportunities in developing markets. 

Charting the Connected Decade

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Shorter Mobile Upgrade Cycles


Growing 5G Awareness

Managing COVID-19's Impact

Lower latency, increased data capacity, automation and truly intelligent technology will create virtually endless possibilities for connected consumers in the next decade. ‘Smart cities’ are now within reach. Real interoperability between smart homes, cars and mobile devices will be solidified. And enterprise applications for industry-specific advancements are expected to be enormous. Assurant’s Connected Decade research is designed to provide actionable insights that help us work together to enhance existing programs and create new programs that meet your consumers' needs during this evolution. Our study spans six countries, surveying participants who represent shifting consumer attitudes across the United States, Canada, Brazil, Japan, the United Kingdom and Germany. Consumer sentiments outlined in the study reveal substantial opportunities for connected living companies. 

Connected Decade Insights from Assurant 

Throughout the next 10 years, Assurant will be analyzing and sharing insights into connected consumer buying behaviors around the world. And our industry-leading connected living partners will have the opportunity to turn these insights into actionable programs that create a competitive edge. We’ll focus on ways to promote 5G adoption and other new technology. We’ll leverage our global asset disposition network to help mobile companies monetize legacy devices. And we’ll consider which offers will best support consumers as they manage the connected cars, homes and devices available to them in the Connected Decade.
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5G’s Evolution in
the Connected Decade

5G will be a game-changer, but carriers are likely to see modest  5G adoption rather  than an all-out wave.  Trade-in offers will play a critical role in overcoming the price barrier to entry. 



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From the Americas to APAC:
Connected Trends Around the World

It’s critical for connected living companies to tailor product and service offerings based on local needs, establishing the right levels of support and protection that help consumers feel confident in new smart purchases. 


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De-Risking Connected Product Purchases

How can you help consumers become more comfortable with a smart ecosystem? Start by making their connected purchases less risky. There are a few good ways to do that.


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The Most Influential Connected Device Demographic  

Nearly a quarter (22%) of the connected product market share can be attributed to Technophiles. But they account for only 6% of U.S. consumers. How do you attract these influential consumers?

Meet the Technophile >

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Why Utilitarians Like Simple, Stress-Free Connected Device Control

This demographic buys 23% of connected products. They want home automation products like smart thermostats, smart lighting, smart plugs and a hub to control all their devices. Know what else they want?


Meet the Utilitarian >

At the Heart of the Connected Ecosystem:
Enabling Interoperability

Mobile devices sit in the center of the connected ecosystem, enabling smart products to connect to each other. But 33% of consumers don’t know how to connect their products to WiFi. You can help.

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The Home Protector: 
Helping Them Find Comfort in a Connected World

Home protectors account for 12% of all connected consumers and 19% of technology purchases. Here’s why that matters.

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How to Take Technophobes from Analog to Digital

Technophobes are happy to remain analog in a digital world. But they feel pressured to adopt connected technology. Although they may own just one connected device, 67% of this group view technology favorably. What would make them buy?


Meet the Technophobe >

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The Domino Effect of Connected Products: 
Why the First Purchase is the Most Important Part of the Smart Ecosystem

Consumers are relying more than ever on connected products that enable them to work from home, attend school online and maintain connections with friends and family. And yet they hesitate to fully adopt connected technology. Here’s why.

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Connecting Leisure Seekers to their Smart Home Entertainment Devices

Leisure seekers each own an average of five devices. That’s roughly 25% of all connected products in the U.S. What do you know about your Leisure Seekers?


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What To Know About Today's Connected Consumers

Connected consumers share common product frustrations and concerns about cyber safety. The spotlight is on you to ease their worries.


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Ready to drive more business in the Connected Decade?