In today’s economy, the car-buying process starts well before a customer steps foot into a dealership. Research shows that 86% do online research, and not just on the car they want but on who they should buy it from. Once they’ve reached your dealership, we’ve found that the biggest pain points are too much paperwork and spending too much time on the transaction.
Spend less time explaining and more time closing. Streamline your sales process and educate your customers before they reach your door by providing information about your F&I products online.
Match Customer’s Preferences, Increase Profits
Here at Assurant, we offer videos about our F&I products in English and Spanish, as well as brochures for use on your own site. Check out our digital engagement toolkit today and start educating your customers to increase your attachment rates. For more tips like this, check out our other videos.